AI Search Optimization — a new era of SEO that changes search engine results

Questo significa che Classic search results are no longer the only source of traffic. Companies that do not start to solve AI Search Optimization, they risk that their competition will occupy new digital spaces and they will lose relevant customers. It's not about the future — it's happening now.
‍

According to data from the United States, more than 25% of users under the age of 35 search for products and services primarily through AI tools, not through classic Google Search. This trend is also growing rapidly in Europe. In the last year alone, the number of AI search users has grown by meer dan 80%, and large platforms are investing billions in its development.
‍

Questo cambierà base le regole del gioco: quando i firmi ha battuto per le posizioni sul primo pagina di Google, in ricerca AI sono solo apparizioni 2—3 recommended brands or products. Amongst them can mean a huge competitive advantage, while the others will remain “invisible”.

What is AI Search Optimization?

AI Search optimization is the adaptation of content so that it can be interpreted and offered correctly AI Assistantsand search engines that use generative artificial intelligence.

Difference from classic SEO:

• Google SEO→ trying to get your website to the first page of results
• AI Search SEO→ cercando a ottenere il tuo marchio o prodotto direttamente nel risposta dell'assistente AI

Ejemplo:

• In Google you search “best accounting in Bratislava”→ you will see paid and organic results.
• In AI Search (e.g. ChatGPT with web browsing) you ask “Which accounting firms in Bratislava do you recommend?”→ you will receive an answer with 2-3 firms.
• 👉 The goal is to Your company was among them..

How does AI Search work?

AI assistants and new generations of search engines combine:

• data from the site (technical SEO, content, structured data)
• Backlinks and mentions in the media and on social networks
• assessment of the authority and credibility of the source
• Contextual content analysis(AI understands meaning, not just keywords)

Therefore, it is important to have content that AI can evaluate as professional, relevant and up to date.

The Biggest Benefits of AI Search Optimization

1. Less competition — more visibility
2. In classic Google SEO, there are thousands of competitors. There are often only 2—3 recommendations in an AI answer. If you are among them, you get a huge advantage.
3. Higher Credibility
4. If AI recommends your brand, the customer perceives it as independent recommendationSimilar to a review.
5. Faster customer access
6. L'utente non ha scrollato a 10 pagine di risultati — l'AI sarà visualizza direttamente.
7. Preparing for the future
8. In 2—3 years, most searches will be done through AI assistance. Companies that adapt now will be one step ahead.

How to Optimize on AI Search?

• Qualitative content— long-term, professional and structured texts (AI prefers valuable content, not short PR articles)
• E-A-T principles (Expertise, Authoritativeness, Trustworthiness)— show that the content is written by an expert, not an anonymous
• Structured data (Schema.org)— help AI better understand the content of the site
• Brand MentionsMentioned on other websites, blogs, forums and social networks
• AI-Friendly Formaten— FAQ section, clear definitions, step-by-step instructions
• Linking marketing and IT— to make web and campaign data readable even for new search engines

Examples of results from practice

• B2B Customer Services: After implementing AI Search optimization, his company began to appear in both ChatGPT and Bing Copilot responses. Organic traffic increased by +38% in 4 meses.
• E-shop with electronics: After editing structured data and FAQ content, it has become a recommended resource in multiple AI search engines. Resultat: +27% higher conversion ratecompared to classic SEO.

‍

AI Search Optimization is not the future — it is a reality that is already changing the market. If you want your brand to remain visible and competitive, classic SEO is not enough.

At MyCorp.digital, we will help you set up a strategy that will get you not only to the first places in Google, but also among the recommendations of AI assistants.

Make a reservation free consultationand show you how AI Search can bring more clients just to you.

‍

‍