Blog

Our stories
and experiences

There is a story behind every project. In our blog, we share our experiences in online marketing, SEO, Google Ads, social media, AI solutions, and digitization. Read case studies, tips, and inspiration on how we have helped clients achieve more sales, better results, and faster growth.

Autosklo.sk — growth of online registrations thanks to performance marketing

Autosklo.sk — growth of online registrations thanks to performance marketing

Autosklo.sk is one of the largest networks for the repair and replacement of car windows in Slovakia. Partner operations in more than 20 cities serve thousands of customers annually. But the challenge was how to move traditional services to an online environment and increase the number of online bookings instead of phone orders or in-person visits.

August 31, 2025
Facebook bans political advertising: what does it mean and where will the attention shift?

Facebook bans political advertising: what does it mean and where will the attention shift?

There has been a big change since October. Meta (Facebook and Instagram) has announced that it is stopping the provision of political advertising in the European Union. The move is intended to reduce the risk of misinformation and manipulation during election periods — but it also raises a whole new question: How do you reach people now if Facebook closes its doors?

August 26, 2025
AI Search Optimization — a new era of SEO that changes search engine results

AI Search Optimization — a new era of SEO that changes search engine results

Why AI Search is no longer the future, but the present? Traditional SEO is changing irrevocably, and businesses that don't respond risk digital irrelevance. It used to be enough to optimize keywords, meta tags and build backlinks.

September 12, 2025
Google Ads or Meta Ads — what will bring more clients to your business?

Google Ads or Meta Ads — what will bring more clients to your business?

Today, digital advertising is an essential channel for customer acquisition. A common question for companies is: where to invest — in Google Ads or in Meta Ads (Facebook, Instagram)?

August 28, 2025
Why do companies spend their budgets unnecessarily? The most common mistakes in online marketing and how to avoid them?

Why do companies spend their budgets unnecessarily? The most common mistakes in online marketing and how to avoid them?

In online marketing, a higher budget does not automatically mean better results. Por les surveys, más de 60% de empresas admitting that their advertising investments are not delivering the expected sales growth. The reason?

September 5, 2025
How to prepare your website for the SearchGPT era?

How to prepare your website for the SearchGPT era?

A new era of search is coming. Traditional SEO vs. SEO for Generative AI: What's Changing?

August 24, 2025