Facebook bans political advertising: what does it mean and where will the attention shift?

What changes after October (Facebook vs. political advertising)

• Political parties and candidates lose their most powerful channel for targeted communication with voters.
• Companies, non-profits or civic initiatives that have worked with political or social issues will lose the opportunity to reach the target group quickly and cheaply.
• At the same time, the way people perceive campaigns will change — attention will naturally shift to other channels.

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How to continue on Facebook even without paid ads?

Although it will not be possible to pay for political advertising from October, Facebook as a channel does not end. There are still ways to reach people:

1. Community Sharing and Support
   • Content that captivates people or arouses emotion will spread even without paid outreach.
   • Encourage fans to post shared, tagged friends or responded with a comment.
2. Video Content & Reels
   • The algorithm of Facebook and Instagram still strongly supports short videos.
   • Short, clear messages in Reels can reach thousands of views even without advertising.
3. Forums (Groups)
   • Closed groups have a high degree of interaction.
   • Create a space where people can discuss, ask questions, and share experiences.
4. Like & Comment Campaigns
   • Even without paying, the power of interactions can be harnessed.
   • The more reactions a post gets, the more Facebook will show it to other people.
5. Working with Micro-Influencers
   • Even smaller profiles with local reach can bring credibility and spread the message.
6. Cross-posting & linking channels
   • Link Facebook to YouTube, TikTok or your own blog.
   • Make content “spill” across channels — increasing its lifespan and reach.

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Where will the attention shift?

Even if Facebook steps up advertising, Online marketing does not stop. On the contrary, new possibilities are emerging:

• Google Search & Display (GDN)Search advertising is still enabled and delivers direct impact at the moment when people are looking for answers.
• YouTubeVideo campaigns can replace the dynamics of social networks and reach a wide audience.
• Content and SEO— Quality content, blogs and website optimization can deliver long-term visibility without relying on a single channel.
• Email marketing and communities— building your own databases and active communities is becoming increasingly important because they channels that are not owned by the Facebook algorithm.
• Alternative networks (X, TikTok, Telegram)— the audience is fragmented and this is where new opportunities open up.

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Good content finds its way. It is important to work with a strategy that combines organic impact(shares, groups, videos) with alternative channels(Google Ads, YouTube, email, own website).

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Why it's worth starting now

Stopping political advertising on Facebook is just the beginning. The market is changingRegulations are increasing and companies and campaigns will have to be more flexible. Those who build a diversified online presence today won't be surprised tomorrow.

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Facebook may be stepping up political advertising, but the opportunities to reach people aren't stopping. The online space is wider than ever before — and we mycorp.digitalwe help clients find the most effective ways to make their message not only sound, but also deliver results.

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