Google Ads or Meta Ads — what will bring more clients to your business?

Today, digital advertising is an essential channel for customer acquisition. A common question from companies is: where to invest — in Google Ads or Meta Ads (Facebook, Instagram)?At first glance, it seems that you just have to choose one of them, but the reality is much more complex.

The truth is that there is no unequivocal answer. Each channel has its own specifics and delivers results in different situations — depending on the segment, goals and customer behavior.While Google Ads is ideal for customers who are already actively looking for a solution, Meta Ads is a great tool for building awareness and generating demand.

V MyCorp.digital for clientsWe rarely recommend focusing on just one platform. The best results are achieved by combining the two.— because Google and Meta are complement each other. As a result, our clients often notice Tens of percent more leadsand at the same time lower acquisition costs. Simply put, the campaign works more efficiently and the budget is used more wisely.

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Google Ads — when the customer is already looking for a solution

• Suitable for products and services with clear demand (e.g. “car glass repair Bratislava” or “plastic surgery price”)
• It works on the principle Intent de rechercheReach out to people who are already actively searching
• It has a higher conversion rate — up to 5-10% of Google Ads visitors fill out a form or call
• Ideal for B2B and B2C

Meta Ads — when you want to create a query

• Great for building your brand and reaching people who wouldn't otherwise be looking for your services
• Suitable for lifestyle products, new brands or remarketing
• Allows precise targeting by interests, behaviors and demographics
• The cost per click may be lower than in Google Ads, but the conversion rate tends to be lower
• Combined with remarketing, it can deliver Up to 25% of repeat conversions

Best Strategy — Channel Mix

Experience from our campaigns shows that companies that combine Google Ads + Meta Ads:

• They acquire 40% more leadsthan companies that use only one channel
• Have a more stable Client Acquisition Cost (CAC)
• They build brand awareness while capturing active demand

Realistic results

We have created a combined strategy for the client in healthcare:

• Google Ads for keywords “tonsil surgery without waiting”
• Meta Ads campaigns for awareness building and remarketing

Result after 6 months:

• +62% more orderscompared to the previous period
• -27% lower cost of patient acquisition
• Significant increase in brand awareness in the region
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It's not about the “Google or Meta” question. It's about the right combination. Google Ads captures existing demand, Meta Ads creates it. At MyCorp.digital, we design a tailor-made strategy — so that you don't pay for clicks, but invest in real results.

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👉 If you want to know what would work for your segment, write to usand we will prepare an individual strategy for you.

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