Successful online marketing strategy for MediKlinik.sk — 300% increase in sales

Challenge:

Mediklinik.sk, a leading private clinic, has tried to improve its presence on the Internet and attract more patients through online channels. The goal was not only to increase brand awareness, but also to promote the sale of their services. The requirement was also to implement lead generation tools that would make it easier for clients to communicate and book consultations.

Solution:

Our agency implemented a comprehensive online marketing plan that included several key activities to maximize results:

1. Google Ads CampaignsWe launched targeted ads on Google that targeted potential patients looking for specific health services. We focused on locally targeted keywords with high conversion rates.
2. Creation of micropages and web— We have created new, optimized microsites and redesigned the main website to be user-friendly, fast and SEO optimized. We focused on easy navigation and efficient deployment of important information for patients.
3. Mini app for lead collection— We created a mini app that allowed clients to quickly book a consultation directly through the website. This app has improved conversion rates and simplified the process of acquiring new patients.
4. Facebook Campaigns— We used social networks for targeted advertising, targeting the demographic groups most interested in the services offered. We've optimized campaigns to increase engagement and conversions.
5. Leadgen Campaigns— We have deployed lead generation campaigns that effectively attract potential patients using forms and special offers. This approach allowed us to get relevant customers ready to use Mediklinik services.

Results:

Our activities have led to a significant increase in sales and online visibility:

• 300% increase in sales— The combination of Google Ads, Facebook campaigns and lead generation campaigns significantly increased the number of orders and sales of the clinic's services.
• Increase website traffic by 250%— Thanks to the optimized website and targeted campaigns, it was possible to dramatically increase the number of visitors to the site.
• Increased interaction and lead collection— The new mini lead collection app has improved the overall customer acquisition process and increased conversions.

Conclusion:

The strategic combination of online marketing tools and the creation of lead generation processes has brought Mediklinik.sk significant growth. Thanks to the effective use of Google Ads, social networks, an optimized website and leadgen campaigns, we managed to increase sales by up to 300% and consolidate Mediklinik's position in the healthcare market.