Why do companies spend their budgets unnecessarily? The most common mistakes in online marketing and how to avoid them?

Last month, you spent $2,000 on advertising. How much of it was in vain?

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In online marketing, a higher budget does not automatically mean better results. According to surveys, more than 60% of companies admit that their advertising investments are not delivering the expected sales growth. The most common reason is errors in setting, strategy and measuring results. Businesses run campaigns without a clear goal, fail to discern what really brings them customers, and often only track clicks instead of conversions.

As a result, part of the budget goes “up in the air” - the money is spent, but it does not bring real clients. At MyCorp.digital, we meet daily with companies that lost hundreds to thousands of euros per month in vain before collaborating. All it took was a few tweaks — from measuring conversions correctly, optimizing keywords to better targeting campaigns — and they were able to save tens of percent of costs and increase demand in the first few months.

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Quick test: Are you spending unnecessarily?

• You don't measure conversions, just clicks or traffic
• You don't optimize your campaigns more than once a month
• You don't know exactly which channel brings you the most paying customers
• Your conversion site is more than 2 years old
• You have been using the same advertising texts for more than 6 months
• You do not test different target groups systematically
• You don't have a remarketing campaign set up
• You don't know how much it costs to acquire one customer

Evaluation:

• 0-2: YES:You are probably spending effectively ‍
• 3-4: YES:You lose 20-30% of your budget ‍
• 5+: YES:You probably spend 40-60% of the budget in vain

If you answered YES, more than for 3 boxes, in 12 months you can spend 5 000-15 000€ in vain(with a budget of 2000€/month).
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The most common mistakes

1. Manual adjustment without optimization: Firms launch campaigns “on the feel”, without tracking performance. This leads to a situation where they pay for clicks that will never bring conversion. For example, with Google Ads we can see the difference up to 30-40% in the price per conversionbetween a properly optimized and an unoptimized campaign.‍
2. One creative for all: Different customers respond to different stimuli. If we show everyone the same visual or text, we lose the potential to reach specific segments.‍
3. Missing conversion measurement: Cliques do not pay invoices. What is important are real inquiries, orders and contract signatures. Without a set up conversion measurement, a business doesn't really know if its marketing is working.‍
4. Incorrectly set goals: If campaigns only target traffic, but not lead quality, the result is a lot of empty clicks.‍
5. Unprepared website and poor user experience: Even the best campaign will fail if the customer does not find a clear offer on the page, CTA, or if the data from the forms does not travel further to the CRM.
6. Ignoring seasonal trends:Sell Christmas gifts on the same budget in June and December.
7. Platform overlap and tool chaos:many applications, scattered data

How to avoid it

• Analyze the market and the competition before launching the campaign (targeted and comprehensive audit)
• Create segmented creatives for different target groups
• Set up conversions and track the entire customer cycle (from click to contract signing)
• Optimize campaigns based on data, not feelings
• Connecting Marketing with IT Digitalization — Data Must Work for You

Examples from practice

For one of our clients (automotive sector), after optimizing Google Ads, we achieved:

• +45% more inquirieson the same budget
• -32% reduction in the price per leadwithin three months
• The budget began to be used more efficiently - instead of clicks that did not bring anything, it began to generate quality customers
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Online marketing doesn't have to be a black hole for money. If done correctly, it is The most accurate and effective way to grow. At MyCorp.digital, we track every step — from the click to the final sale — so that you can invest where it really pays off.

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Do you wonder where you spend in vain? Do you want to know how to stop it and optimize your marketing?

Do not continue to waste even a month.We have prepared for you an accurate process of identifying and stopping all unnecessary expenses.

STEP 1:Free “QUICK PERFORMANCE CHECK” consultation

We identify the 3 biggest sources of waste in your campaigns + instant quick wins
👉 Book a 45-min waste audit for FREE
✅ Output:A concrete list of what to change immediately + projection of monthly savings

STEP 2:Comprehensive marketing audit

Detailed analysis of all channels with calculation of potential savings and ROI optimization
👉 Order a comprehensive audit‍

STEP 3:Full-service optimization and management

Complete implementation of all optimizations with guaranteed performance improvements
📧 Contact for long-term cooperation: mycorp.digital
✅ Garantie:cost saving/ from 15% increase in quality leads within 90 days.

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Special offer:The first 5 companies that order a complete audit every month will receive the implementation of the first optimizations for FREE (value 800€).

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